In addition to the many benefits that leaders can gain from creativity, the benefits for individuals are often beyond measurement. Swiss psychologist Carl Jung believed that creativity is one of the primary instincts and motivating forces of life and brings with it awesome powers and capabilities. Here’s a short list of some of them:
- Extraordinary results at work. In a world in which the old ways don’t work anymore and ready-made solutions often fail to resolve the very situations for which they are intended, the ability to produce different and valuable results is critical. Being creative can help you achieve extraordinary results at work – in a team or by yourself. It helps you be more competitive, productive, and effective.
- More creative problem solving. Being creative enhances your ability to see problems from fresh perspectives and to find ingenious solutions and to solve problems in unusual ways, whether that’s in product design, development, customer services, sales, or management or in life!
- Greater marketability. It thus makes you more marketable as an employee and manager! Whether it’s called being “inventive,” “ingenious,” “innovative,” or “creative,” it’s the competitive edge in a crowded marketplace.
- Expanded optimism and resiliency. Being creative also supports the development of positive attitudes and allows individuals to break out of old, useless mindsets. Your capacity to be open, flexible and buoyant is greatly strengthened. Creativity builds your confidence that you can proactively manage the twists, turns, uncertainties and complexities of life and gives you a deeper level of resilience to help you cope with constant change.
- More fun. And it makes working and life more fun!
Seeing yourself as creative is thus vital for a healthy and productive life. Think about it, how does it feel to say to yourself, “I am creative!?”
The journey towards reaching your creative potential is not a simple one. Sometimes, personal or professional circumstances in your life, such as layoffs, death or other changes, force you to find your gifts and talents. Sometimes the disadvantages of having limited your choices become apparent as you grow through life and you decide to do something about them. Or maybe you just decided it was time to fulfill a lifelong dream. Whatever the reasons for starting the journey toward discovering (or rediscovering) your creativity, it will be well worth it. Finding your creative potential and making creative contributions to the world are, according to Jung, acts of “high courage flung in the face of life, the absolute affirmation of all that constitutes the individual, the most successful adaptation of the universal condition of existence coupled with the greatest possible freedom for self-determination.” The journey, as Jung saw it, is “a lifetime’s task which is never completed; a journey upon which one sets out hopefully toward a destination at which one never arrives.” Your challenge is to get started. To take the first step.
What will you do tomorrow to enhance your creativity?
 Carl G. Jung, “The Development of Personality.” In Collected Works of C.G. Jung Vol. 17, Bollingen Series XX. (Princeton, NJ: Princeton University Press, 1971), p. 171.
 Anthony Storr, “Individuation and the Creative Process.” Journal of Analytical Psychology, (1983: 28), p. 331.